The population of Scotland is changing.

It's predicted that, by 2031, the number of people over 50 in Scotland will rise by 28%, and over 75 by 75%.

Research and everyday experience shows that ageism exists, and people are still being wrongly judged on the basis of their age, not their experience, abilities and personality.

Maybe it’s time to see the person, not the age?

More about Scotland's ageing population

See the TV advert

Reverse your attitude and see the person not the age.

Watch the TV ad

TV ad

Ageism Makeover

What's the impact of appearing older?

Watch the video

Hear our story

Listen to real life stories from Scotland’s older population.

Life calculator

Ever wondered how many days you spend doing things in your life?

Old fashioned

Guess the fashion era and learn how old styles inspire the latest trends