What do you see when you walk past an older person in the street? Do you even notice them? Do you just see the wrinkles or do you consider the person underneath them?
Every person holds value, especially older people because they have within them a lifetime's worth of experience and wisdom.
Next time you notice one of our Wrinkly Billboards, think about how it was effective at its job even though it carried a few more creases then the rest. See the person, not the age.
What do you think?
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Your comments
" Think this was great!"
Mrs Alison Blair, Edinburgh
"Seen the advert in Falkirk train station, it looks like a work of art, I really loved it, for once something different from the usual mobile phone advert"
Mr Antonio Spadaccino, Glasgow
"When I see a "wrinkly person" I feel some kind of envy. So much living, so much information, wisdom, experience, maturity, capacity to understand things and people... Let's respect older people. All we want is to be like them. Inside. Only inside matters. "
Mrs Teresa Lopes, Lisbon