See the person, not the age — the campaign.
It's predicted that, by 2031, the number of people over 50 in Scotland will rise by 28%, and over 75 by 75%. This website is part of a campaign that was launched by the Scottish Government to help challenge negative attitudes about age, and help foster a greater understanding of the contribution that older people make to society. This forms one part of the Government's older persons strategy.
Research and everyday experience shows that ageism exists, and it has a negative impact on the lives of both young and old. People are still being wrongly judged on the basis of their age, not their experience, abilities and personality.
The population of Scotland is changing. Find out about the Scottish Government's strategy to embrace the changing population.
Did you Know?
| 481,579 | At the last Census, 481,579 people in Scotland were providing unpaid care, 93,900 of whom were above State Pension Age. |
|---|---|
| 48% | 48% of all volunteering in Scotland is undertaken by people aged 50 and over. |
| 35% | 35% of people aged over 75 regularly give up free time to help others. |
| 19% | 19% of people feel they have been treated differently because of their age.** |
| 23% | 23% of people feel they have treated older people differently because of their age.** |
| £24.4 billion | Senior start-ups contribute £24.4 billion to the UK economy every year; each business achieves an average turnover of £67,500.*** |
| 30 | Estee Lauder was in her 30s when she began selling beauty products.* |
| £50 billion | UK parents are saving £50 billion by keeping child care in the family.* |
| 41% | 41% of people aged 55 to 64 use the internet; 43% use it every day.**** |
| 73% | 73% of people are living independently at the age of 97, and 35% are still independent at the age of 100.**** |
*BBC
**Scottish Government / Newhaven
***Yellow Pages
****OPAG
