About

Research - and everyday experience - shows that ageism exists, and it has a negative impact on the lives of both young and old. People are still being wrongly judged on the basis of their age, not their experience, abilities and personality.

The population of Scotland is changing. Find out about the Scottish Goverment's strategy to embrace the changing population on their website.

Interesting facts:

• At the last Census, 481,579 people in Scotland were providing unpaid care, 93,900 of whom were above State Pension Age.
• 48% of all volunteering in Scotland is undertaken by people aged 50 and over.
• 35% of people aged over 75 regularly give up free time to help others.*
• 19% of people feel they have been treated differently because of their age.**
• 23% of people feel they have treated older people differently because of their age.**
• Senior start-ups contribute £24.4 billion to the UK economy every year; each business achieves an average turnover of £67,500.***
• Estee Lauder was in her 30s when she began selling beauty products.*
• Madonna is 50.
• UK parents are saving £50 billion by keeping child care in the family.*
• 41% of people aged 55 to 64 use the internet; 43 % use it every day.****
• 73% of people are living independently at the age of 97, and 35% are still independent at the age of 100.****

*BBC
**Scottish Government / Newhaven
***Yellow Pages
****OPAG